Hey there! If you’re a brand or a business seeking to connect with a crowd of travel enthusiasts who love uncovering local cultures, exciting adventures, chic accommodations, and tasty eats, then SimpleRentCar is your go-to space! We enlighten our readers with guides, travel hacks, and tips that answer their burning question – where’s the next stop, and how do we get there smoothly?
My aim is to share practical advice and insights that travelers can use to map out their journeys. SimpleRentCar is the spot where readers return, whether they’re piecing together their upcoming vacation or just hunting for travel inspirations! So, whether it’s a city excursion or a countryside getaway, let’s make every journey stress-free and fun!
Hertz
J.D. Power ranks Hertz as the best car rental company in North America, and for good reason. Their focus on customer satisfaction means you’ll have a great time renting from them – from start to finish.
Enterprise
Enterprise Rent-A-Car has locations all over the world, so they’re bound to have one close by. Plus, they offer a wide selection of cars – from economy to luxury – so you can find the perfect ride for your trip.
Fox Rent-A-Car
Fox Rent-A-Car is the perfect solution for budget-minded travelers. They offer low rates on all of our vehicles, so you can hit the open road without breaking the bank.
* With Expedia member prices, you could save 10% or more right now on thousands of cars.
Who Am I?
Hey there! I’m Bill Hinkson, your friendly travel blogger, influencer, and guide here at SimpleRentCar, stationed near the lively and colorful city of Austin, Texas. Holding a degree in Business Administration with a focus on Travel and Tourism, I bring a holistic and strategic approach to each travel opportunity, destination, and brand collaboration that comes my way.
I founded SimpleRentCar in 2021, fueled by my passion to unveil the numerous benefits of solo, couples, or family travel and to facilitate travelers by significantly reducing their trip planning time. My commitment is to share the profound knowledge and unique insights I’ve gained through my experiences, allowing you to explore every destination easily and confidently.
Beyond my role at SimpleRentCar, I also manage EasyCheapFlight.com, a dedicated space for flight enthusiasts looking for travel and lifestyle insights. My dual engagement in these platforms ensures that I provide enriched, comprehensive, and validated advice and solutions, leveraging my extensive knowledge in travel and lifestyle, offering real business value to both seasoned travelers and those just starting their journey.
About My Audience
Our readers are mainly savvy Millennial and Gen X individuals, predominantly educated gents from the U.S. They love their international travels, preferring the comfort of upscale hotels, and are enthusiasts of fine dining, visual arts, skiing, and beaches.
When it comes to branding, it’s worth noting: our community is here purely for the love of travel. Unlike other platforms cluttered with varied topics, our visitors are dialed in, searching specifically for travel insights and inspiration. This focus means genuine engagement and a real value proposition for brands.
Most of SimpleRentCar’s active readers are from major cities like Los Angeles, New York, Boston, Washington DC, Philadelphia, and Chicago, reflecting a diversity of interests and lifestyles.
On a broader scale, our reader base extends across states, prominently in Florida, California, New York, Texas, and Massachusetts, representing a wide and engaged spectrum of travel enthusiasts.
Our readers are quite diverse and well-versed in travel, with:
- 67% possess a college degree or higher.
- 50% having children, depicting the versatility of our content, reaching beyond just family travel.
- 63% are regular spenders on luxury and upscale accommodations.
- 64% frequently invest in air travel and hotels.
- 58% are avid international travelers.
- 45% traveling internationally with family.
- 48% have a keen interest in exploring destinations outside of the US.
- 35% are exotic destination aficionados.
- 41% are seekers of luxury travel experiences.
- 53% are frequent resort visitors.
Why Work With Me?
Partnering with SimpleRentCar is not merely about leveraging our audience reach and influence; it’s about tapping into the expertise of a seasoned marketing professional adept at elevating your brand or destination. Here’s what sets us apart:
Trusted Voice
SimpleRentCar stands as a beacon of trust amongst travelers, offering candid insights into what’s worth experiencing and what’s better avoided to ensure smooth travels. We delve deep into extensive research and lean on past experience as travel advisors to curate the best experiences. Our readers value our meticulous approach, knowing full well the time and effort invested in orchestrating the perfect trip.
Authentic Experiences
We breathe life into our content by recounting authentic experiences from places we’ve personally visited, setting us apart from platforms that rely on second-hand experiences and internet research to craft narratives. Our stories are direct accounts of our journeys, offering genuine insights and recommendations.
SEO Savvy
We have established a reputation for optimizing content that resonates well with Google, channeling quality traffic and guiding potential travelers through their decision-making process, nudging them closer to making bookings.
High Conversion
Visitors flock to SimpleRentCar for inspiration and practical advice during their travel planning phase. Given the trust they place in our suggestions, they often proceed to make bookings based on our recommendations, illustrating the tangible impact of our content.
Demonstrated Results
Our influence is validated by tangible outcomes, like:
- A mentioned tour guide in one of our itineraries saw over 40 bookings in a single season.
- We channeled over $45,000 in business to a specific European DMC in 2022 alone.
- Our affiliate links generated over $14,000 in pass sales within a year.
- Our recommendations resulted in 45 bookings for a single tour operator in 2022.
- We facilitated $38,000 in VRBO bookings in 2022.
These achievements underscore our ability to drive business and conversions, emphasizing the real, measurable value we bring to our partnerships.
How Can We Work Together?
Every partnership initiated with SimpleRentCar begins with a concise understanding of your aspirations. Whether it’s escalating awareness for your brand or destination, propelling the business to your local associates, or modifying brand preference, our approach is meticulously tailored to your objectives.
Customized Solutions
Based on your specific goals, we can craft a customized proposal encompassing a variety of services:
1. Content Creation Campaigns
I’ll immerse myself in your destination, generating content tailored to your audience and objectives, including blog posts, social media activity, videos, photos, and podcast content. Please reach out to discuss campaign fees and options.
2. Brand Ambassadorships
I will orchestrate a comprehensive, year-round program aimed at providing continuous exposure for your brand while addressing your annual marketing targets, ensuring your brand stays top-of-mind for my audience.
3. Social Media Campaigns
Sponsor content across platforms like Instagram, TikTok, YouTube, Facebook, Twitter, and Pinterest, and benefit from exclusive Instagram takeovers and official trip sponsorships to enhance your brand’s presence and reach.
4. Freelance Writing
Leverage my two decades of marketing expertise for original content for your blogs, newsletters, websites, or other marketing materials, ensuring a consistent and compelling brand narrative.
5. Family Travel Campaign or Press Trip Coordination
I collaborate with a select group of travel bloggers, creating a synergy that extends your reach through varied content across different platforms, encompassing sponsored posts and social media campaigns for nationwide reach.
The SimpleRentCar Difference
Our offerings go beyond mere exposure; they are meticulously designed solutions that ensure your brand resonates with the audience, creating meaningful engagements and, ultimately, conversions. At SimpleRentCar, it’s not just about reaching audiences; it’s about creating lasting impressions and measurable impacts.
What Our Readers Say
- “Your posts were so convincing; we locked in our summer vacation at Meadow Breeze!” – Josh
- “Took a small detour and checked into The Harbor Light in Newport because of your suggestion. A big thank you!” – Nadia
- “Awesome guide! My partner and I are using it as our travel blueprint; you’ve saved us loads of planning!” – Brad
- “Trying to plan something special for my 50th birthday in November, and your spotlight on Sun Valley has me intrigued!” – Nicole
- “We followed your route last summer; every recommendation was a hit.” – Cade
- “Some friends recently went on one of your recommended trips, followed your tips, and had the time of their lives.” – Matt
- “Took a leaf out of your book and went for a private tour of the Louvre. Skipping the lines was a blessing, and the experience was unforgettable!” – Camille
- “Came across your blog while searching for road trips. We’re now exploring the CA-NV route, and it’s been a joy so far!” – Adam
Partner Testimonials
- “We truly relish every opportunity to work with Bill. Every interaction is marked by professionalism, attention to detail, and a shared passion for unveiling the gems tucked away in every journey. Bill’s exceptional work keeps surprising us, and we look forward to more collaborations.” — Susan Fielding, Communications Expert, City Explorer
- “Bill’s impactful presence during our exploration tours has resulted in insightful, timely, and delightful content about each location. It’s been a pleasure skiing and exploring with Bill, and the outcomes have been more than satisfying!” — John Clarkson, Public Relations, Explore The Slopes
- “Working with Bill has been a breeze. His approach to exploring and highlighting the unseen aspects of our location has given us a fresh perspective and helped us discover our own potential. His pieces are not just articles; they are narratives that resonate with every reader.” — Sarah Green, Media Coordinator, Tranquil Isles Tourism
- “Bill brings a level of enthusiasm and passion to his work that’s contagious! Our collaborative efforts have produced content that’s not only rich and engaging but also reflects a deep understanding and appreciation of the places he visits. He is a true ambassador for every destination he touches.” — Mike Anderson, Marketing Manager, Urban Ventures
- “Every conversation with Bill opens up a trove of possibilities. He creates a symphony of stories, images, and experiences that leave a lasting impression. The authenticity and richness he brings to every project make him a sought-after partner for any destination looking to share its story with the world.” — Jennifer Ray, Director of Communications, Sunny Valleys
- “SimpleRentCar, under Bill’s direction, has been a beacon of detailed, genuine, and insightful travel content. The level of professionalism and commitment he brings to every collaboration has significantly elevated our brand presence and has helped us connect with our audience in a more meaningful way.” — Chris Field, Public Relations Manager, Coastal Retreats Inc.
- “Bill’s comprehensive and thoughtful approach to each project ensures that every location is represented in its best light. His work is a treasure trove of inspiring, useful, and entertaining content that leaves the audience yearning to explore more. It’s always a delight to see the new dimensions he brings to each destination.” — Lucy Mitchell, Outreach Coordinator, Hidden Gems Tourism
- “In a world teeming with travel content, Bill stands out with his in-depth and heartfelt portrayals of each destination. His well-rounded narratives and engaging visual content create a comprehensive picture that intrigues and informs. We feel fortunate to have collaborated with someone of his caliber and look forward to future projects.” — Alex Harper, Marketing Director, Adventure Awaits Exploration Co.